YVETTE PEARSON RESEARCH
I help businesses tell stories with data. I learn what a business's customer base is interested in, and work with the company to utilise data to tell the stories.
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What is the data telling us? Why might it not be what we thought? Perhaps a press article has caused a stir in your industry and you want to put out a response? I can help with all of that.
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Sometimes we start with a survey to gather the data in the first place. Sometimes businesses already have the data but don't know where to start.
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Is a report the right thing? Would your customers even read it? Would the data be better off in chunks for use in a social media campaign or newsletter?
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I also conduct research for copy writing projects and can help your business put out the RIGHT message to build and grow your business.
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I'm there to take a step back and understand the basic NEED of the business and it's customers.
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Take a look at my portfolio for some of the things I have worked on.